
The Social Experiment is a real, documented year in business
where a 7-figure founder went completely silent, stopped posting, and still scaled. Inside, you’ll see the exact data, psychology, and strategy that built demand without traditional content, visibility, or burnout.
$47. For all founders, all niches. Lifetime access. Fully customizable. Reusable for every offer you sell.

90-Minute
Lesson Replay

Guided Reflection
Exercises

30-Day
Self-Led Experiment

Data + Psychology
Breakdown
You were told there’s a “right” way to scale.
✦ To post daily, to hack the algorithm, to chase virality
✦ To look successful before you actually feel it (or are, tea)
✦ You were told strategy matters more than self-trust
✦ That visibility = value
✦ That rest means you’re falling behind
But what happens when you stop performing for the feed and start experimenting with what actually feels right?
The Social Experiment is what happens when a multi–7-figure founder stops following the rules, goes completely silent, and rebuilds everything, from metrics to mindset, through founder psychology.
A year-long study in slowing down, tuning in, and redefining what “success” actually means when scaling to 7 figures.

A 90-minute deep-dive lesson unpacking the entire year-long experiment: what worked, what didn’t, and what it revealed about growth psychology.
✔ The strategy, timeline, and decision-making behind a year off social media (while still hitting $200K launches).
✔ Visibility, retention, and scaling data broken down in real terms
✔ What silence taught about buyer behaviour and sustainable leadership
✔ A behind-the-scenes look at the unlearning process



A self-guided, interactive reflection space inside your portal to help you analyze your own business habits, beliefs, and blind spots.
✔ Interactive prompts on identity, visibility, and leadership
✔ Psychological reflection exercises to identify performative patterns
✔ Data & mindset debriefs so you can extract lessons that apply to your business
✔ Realignment tools to reframe success beyond algorithm metrics


A guided 30-day self-led challenge where you’ll run your own social experiment, testing what happens when you stop performing and start leading with intention.
✔ Step-by-step framework to create your experiment variable
✔ Daily tracking tools for observation, insight, and behaviour shifts
✔ Reflection checkpoints to analyze results and long-term effects
✔ Designed for autonomy: apply to content, visibility, or business systems


Zero posts. 400% more conversions

Nearly hit 7
figures that year

1000% growth
in revenue

Client retention
rate hit over 80%
People don’t burn out because they lack strategy. They burn out because they’ve been trained to perform rather than to think critically.
The Social Experiment challenges every rule the online space taught you: that consistency equals success, that silence equals failure, and that your worth is tied to visibility.
For one year, I stopped posting, stopped performing, and let psychology lead instead of pressure.
Here’s what happened:
✔ Nearly hit 7 figures without a single post
✔ Saw a 400% increase in conversions — with zero new IG content
✔ Experienced 1000% revenue growth during the experiment
✔ Maintained 80% client retention through intentional buyer psychology
✔ Created no content. Posted nothing. Yet scaled everything.
The result? Proof that presence isn’t performance, it’s positioning.
When your business is built on depth, trust, and clarity, it compounds, even in silence.
If you’ve ever felt like you’re following every “rule” yet still losing your spark, this is for you.
Ten brutally honest questions to reveal how much the industry has trained you to perform instead of think…and what it’s really costing you.


Some of my deepest values? Turning good businesses into great ones with psychology-backed strategy, untraditional marketing methods, client experience focused systems, and support that actually makes your people feel AND do good.
I started early 2019 designing websites and that grew into a digital marketing and design agency, fast (like quit my government job after 3 months type of fast). Then grew a 7-figure mentorship brand even faster. The next biz? You guessed it, I grew that even faster. I dedicated all of 2024 to launching my tech company, Azura. I built the communication app of my dreams because none of the tools I was using could keep up (the orange robot still haunts me lol, IYKYK).
Now I spend my time helping other women (just like you <3) scale what’s working, cut what’s not, and build businesses that feel as good behind the scenes as they look from the outside.
If you’re clear you’re meant for more, but you’re tired of figuring it out alone, you’re exactly who I built this for.
Lifetime access. You can revisit the replay, guided reflections, and experiment prompts anytime, especially when you’re ready to re-evaluate your business direction.
Nope!! The Social Experiment applies to any founder who’s scaling, recalibrating, or for the founder who is simply fed up with how people operate and market in the online space. Whether you’re building your foundation or already running a multi-6 or 7-figure brand, the frameworks meet you where you are.
This isn’t theory or surface-level mindset work. It’s a real visibility and strategy experiment conducted over a year, tested, tracked, and proven with measurable results: 1M in revenue, 400% conversion growth, and 0 content posted.
Yes, but not in the way you’ve been told. This isn’t about doing more; it’s about leading differently. You’ll learn how to scale sustainably, think critically, and rebuild your marketing with intention, without the burnout loop.

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